Research

CX | VOC | Buyer's Journey | Personas

Customer Experience (CX)

Perception of interactions with your business.

Kainbridge delivers deep insights into your customers’ needs and motivations that helps businesses drive customer experience excellence.

Buyer's Journey

Visibility into your brand's buying experience is vital.

Customers expect a frictionless buying experience. Contact Kainbridge to discover the frictionless future that’s possible for your buyer’s journey and define your brand with customer obsession.

Voice of the Customer

Discover nuances influencing VOC.

Hear what customers are saying about their experiences with your brand. From frustrations to delights, gain essential insights for informed decision-making and a deeper connection to your customers.

Personas

Understand what matters most to your customers.

Transform survey data into unique personas for cross-functional alignment and deeper understanding of the individual needs, behaviors, preferences, and attitudes of your customers.

EX | UX | VOE

User Experience (UX)

Analyzing emotional experiences of the user.

Unlock the secrets of customer satisfaction with innovative research and dive deep into the functionality of your product to reveal the user experience.

Employee Experience (EX)

Employees set the tone for the human element of your brand.

Empower your team with Kainbridge’s EX research. Understand employee satisfaction, motivations, and growth desires. Leverage data-driven decisioning, bolster your brand, and enable explosive organic growth.

Voice of the Employee

Unlock employee potential with VOE research.

Understand the emotional connection of employees to your business – elevate both employee happiness and your bottom line.

Ready to differentiate your business?

Connect with Kainbridge on LinkedIn

Join the B2B Research discussion

Kainbridge Methodologies

Qualitative | Quantitative

Confirm theories and reveal objectivity

Qualitative Research brings numbers and graphs to life, providing generalized, objective insights into research topics.

Uncover deeper insights with Quantitative research

Measure concepts, emotions, and experiences with precision to gain a clear understanding of complex topics.

Attitudinal|Behavioral|Comparison

Thoughts and feelings about products and services from a user perspective

Identify underlying motivations behind customer decision points when interacting with your product.

Investigate how users interact with your products and services

Uncover what users spend the most time doing, what’s most engaging, and what’s being ignored. Use keen insights from Kainbridg to develop new offerings and refine existing products and services.

Unleash your competitive edge with customer-centered Comparison Analysis

Kainbridge crafts research that reveals insights into the competing forces behind customer behavior and brand perception to give your business a decisive advantage.

B2B Research, Enterprise Solutions, Compliance, Governance

Research

Customer Experience (CX)

How customers perceive their interactions with your company

Kainbridge specializes in delivering actionable B2B research that helps businesses drive customer experience excellence.

We provide deep insights into your customers’ needs and motivations so you can make smart, data-driven decisions that drive growth.

Buyer's Journey

Visibility into your customers’
buying experience is vital.

Customers expect a frictionless buying experience. Contact Kainbridge to discover the frictionless future that’s possible for your buyer’s journey and define your brand with customer obsession.

Voice of the Customer

Discover nuances influencing VOC

Hear what customers are saying about their experiences with your brand.

From frustrations to delights, gain essential insights for informed decision-making and a deeper connection to your customers.

Personas

Calibrate customer understanding

Transform survey data into unique personas for cross-functional alignment and deeper understanding of the individual needs, behaviors, preferences, and attitudes of your customers.

Employee Experience (EX)

Employees set the tone for the human element of your brand

Empower your team with Kainbridge’s EX research. Understand employee satisfaction, motivations, and growth desires.

Leverage data-driven decisioning, bolster your brand, and enable explosive organic growth.

Voice of the Employee

Unlock employee potential with Voice of the Employee research

Harness the power of qualitative methodology to reveal the emotional connection
of employees to your business.

Increase their satisfaction to drive growth – elevating both employee happiness and your bottom line.

User Experience (UX)

Understanding UX requires analyzing emotional experiences of the user

Unlock the secrets of customer satisfaction with innovative research that breaks free from cookie-cutter industry norms.

Dive deep into the functionality of your product to reveal the impact on user experience and increase loyalty to your brand.

Ready to differentiate your business?

Connect with Kainbridge on LinkedIn

Join the B2B Research discussion

Behavioral Research

Kainbridge Methodology

Accelerate growth and differentiate from the competition

Partner with Kainbridge’s experienced data analysts and unlock the power of blended quantitative
and qualitative insights.

Uncover key drivers, motivations, actions and pain points critical to your company’s competitive edge.

Quantitative Research

Uncover deeper insights
with quantitative research

Measure concepts, emotions, and experiences with precision to gain a clear understanding of complex topics.

Qualitative Research

Confirm theories and reveal objectivity

Qualitative Research brings numbers and graphs to life, providing generalized, objective insights into research topics.

Attitudinal Research

Thoughts and feelings about products and services from a user perspective

Identifying underlying decision points of customers interacting with your product is invaluable to future planning.

Behavioral Research

Investigate how users interact with your products and services

Uncover what users spend the most time doing, what’s most engaging, and what’s being ignored.

Use keen insights from Kainbridge to develop new offerings and refine existing products and services.

Comparison Analysis

Unleash your competitive edge with customer-centered comparison analysis

Kainbridge crafts research that reveals the competing forces behind customer behavior and brand perception to give your business a decisive advantage.